Ready for tomorrow's ultramarathon. Looking forward to the trail ahead.

Location:
Verbier Grand-St-Bernard Val de Bagne
Photo By:
Frank Persyn

Peace in the Chaos - Seth Morrison

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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Scavenging. For work.

Photo By:
Andy Ennamorato

Print Ad: Jim

Factory Design Labs was tasked with creating a brand campaign that captured the essence of Oakley’s design and innovation prowess. With competitors often featuring glossy action and staged lifestyle imagery, we wanted the design-focused campaign to rise above the clutter. After landing on Disruptive by Design as campaign tagline and mantra, we custom built a software program, merging art and technology, empowering our art directors to create a truly unique visual language – a glitched look and feel that represented Oakley’s unique, non-conformist attitude.

Client:
Oakley
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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HEX Black Tour

History of the ball print execution researched all of the technical advancements in golf ball history to promote the Callaway Hex Black Tour.

Client:
Callaway
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Harvesting webisode

El Tesoro Tequila is produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business.

Client:
Beam Inc
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HEX Black Tour

Print execution featuring Fredrik Jacobson in support of the Hex Black Tour ball.

Client:
Callaway
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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Before Aspen - 2011/2012 Campaign

Tree skiing among the landmarks is what gives Aspen its name. This headline set the tone for the entire campaign.

Client:
Aspen/Snowmass
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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Let the grill off begin !!!

Location:
Factory Design Labs
Photo By:
Krista Molloy

Revo 2012 Press Kit

Revo is eco-conscious in the products they create and the collateral they produce to promote them.

Client:
Revo
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Peace in the Chaos - Tanner Hall

Print ad for Oakley technical outerwear featuring Tanner Hall.

Client:
Oakley
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Look Deeper 2012

Sebastian Copeland. Documentarian. Climate Caretaker. Adventurer. Revo Ambassador.

Client:
Revo
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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Before Aspen: Behind the Scenes

Photographer Chase Jarvis and crew take you behind the scenes of the "Before Aspen/Snowmass" 2013 ad campaign in collaboration with Factory Design Labs.

Client:
Aspen/Snowmass
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Before Aspen in bounds didn't feel like out of bounds

Locals Chris Davenport, Pat Sewell and Dayla Robinson get first tracks on Highland Bowl.

Client:
Aspen/Snowmass
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Oakley Golf - Bubba Watson

Oakley golf welcomes Bubba Watson to the team

Client:
Oakley
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Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
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Pile Full O' Yaniv

Location:
Factory Design Labs
Photo By:
Ryan Andrist