Before Aspen - 2011/2012 Campaign

Whether jet setter or ski bum, all are welcome at Wheeler Opera House – as well as every other destination in Aspen/Snowmass.

Client:
Aspen/Snowmass
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Hex Lab - JB Holmes - 2012

Dick's Sporting Goods co-op execution for the Hex Black Tour ball featuring PGA Tour Pro JB Holmes.

Client:
Callaway
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Keeping it real with our US friends. Happy 4th.

Photo By:
Frank Persyn

Before Aspen - 2011/2012 Campaign

15-year-old Torin Yater-Wallace grew up skiing Aspen/Snowmass before taking a silver medal in the Winter X Games hosted by his hometown.

Client:
Aspen/Snowmass
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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Hayasa Running Shoe

TNF athlete Kami Semick running in Lakes District, England for the spring 2012 campaign for the Hayasa running shoe.

Client:
The North Face
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House of Vans App

Be the first to know all things Vans with the House of Vans app. Featuring news feeds to see what sneaker freaks are saying and inside feeds from Vans that you couldn’t get any other way.

Client:
Vans
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Better Than Naked Running Apparel

Video introducing climate control fabric technology in performance apparel.

Client:
The North Face
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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musestudio.com

An introduction to Muse Studio - the new way for design professionals and homeowners to collaborate online.

Client:
Muse Studio
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Epic Campaign - RAZR Fit driver

Print ad for RAZR Fit driver.

Client:
Callaway
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Print Ad: Jim

Factory Design Labs was tasked with creating a brand campaign that captured the essence of Oakley’s design and innovation prowess. With competitors often featuring glossy action and staged lifestyle imagery, we wanted the design-focused campaign to rise above the clutter. After landing on Disruptive by Design as campaign tagline and mantra, we custom built a software program, merging art and technology, empowering our art directors to create a truly unique visual language – a glitched look and feel that represented Oakley’s unique, non-conformist attitude.

Client:
Oakley
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Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Matt Walker

Client:
Aspen/Snowmass
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Peace in the Chaos - Tanner Hall

Print ad for Oakley technical outerwear featuring Tanner Hall.

Client:
Oakley
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dog in the road....do you go left or right ?

Location:
Factory Design Labs
Photo By:
Joel Loncka

Denver landmark.

Location:
Union Station
Photo By:
Krista Molloy

Excellent job on casual friday girls

Photo By:
Lindsay Morgan

Just because we blew the work scavenger hunt doesn't mean we didn't have fun!

Photo By:
Lindsay Morgan

Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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X HOT Driver

The second Callaway driver brought to market in 2013, the X HOT Driver was developed to give golfers outrageous distance when it matters most.

Client:
Callaway
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