Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
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Snowmass Culinary & Arts Festival

Print ad for Snowmass Culinary & Arts Festival.

Client:
Snowmass Tourism
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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2012 Campaign

Print campaign to announce the new Mountain Collective program.

Client:
Mountain Collective
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Before Aspen - 2011/2012 Campaign

Whether jet setter or ski bum, all are welcome at Wheeler Opera House – as well as every other destination in Aspen/Snowmass.

Client:
Aspen/Snowmass
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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dog in the road....do you go left or right ?

Location:
Factory Design Labs
Photo By:
Joel Loncka

Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Epic Campaign - RAZR Irons

RAZR family irons.

Client:
Callaway
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Scavenging. For work.

Photo By:
Andy Ennamorato

ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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Before Aspen last call never rode first chair

A sold out crowd gets their fill at the legendary Belly Up Aspen.

Client:
Aspen/Snowmass
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:
Oakley
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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Perform Beautifully 2012

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully” represented a mindset that all Oakley women share.

Client:
Oakley
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HEX Black Tour

Print execution featuring Fredrik Jacobson in support of the Hex Black Tour ball.

Client:
Callaway
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Beyond Reason - Craig Alexander

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
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