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Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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Real Results Website

Website created in support of the Real Results project where real consumers tested the new RAZR Fit driver against their current driver. The results speak for themselves.

Client:
Callaway
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House of Vans App

Be the first to know all things Vans with the House of Vans app. Featuring news feeds to see what sneaker freaks are saying and inside feeds from Vans that you couldn’t get any other way.

Client:
Vans
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The Good of Sport – Episode 2: Shea & Tara Gutz

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 2 tells the story of high school soccer player Tara Guetz.

Client:
Sports Authority
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The Good of Sport – Episode 3: William & Symone Starks

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 3 tells the story of basketball prodigy Symone Starks.

Client:
Sports Authority
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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RAZR FIT XTREME

The only way to launch the most fully loaded driver was to make a bold statement. So, in 2013, Callaway Introduced The Longest Driver In Golf.

Client:
Callaway
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Winter Run Print Ad

There is no such thing as bad weather when you have the right gear. This image of Ultra-runner Hal Koerner running along Iceland’s shores, laden with glacial fragments, helped us drive that point home as part of our ongoing efforts to launch The North Face’s new Winter Run Collection

Client:
The North Face
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Flight Series Proving Ground

Video demonstrating athlete and expedition testing of performance apparel.

Client:
The North Face
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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Find That Thing You Love - TV

Freeskiers exemplify modern day exploration. They’re inventive, subversive, and driven by constant progression. Nobody represents the culture better than Tom Wallisch. TDub’s unlikely path from urban roots to famed representative the U.S. Freeskiing team inspired the concept for this TV spot, which serves as an extension of ongoing efforts leading up to the 2014 Sochi winter games.

Client:
The North Face
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Epic TV - Bellagio Fountain 2012

PGA Tour and European Tour Pro Alvaro Quiros drives the length of the Bellagio Fountain in this TV spot for the RAZR Fit driver.

Client:
Callaway
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Free Thinker Jacket

A study on best in breed: The North Face Free Thinker jacket, examined from every angle.

Client:
The North Face
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Peace in the Chaos - Eero Ettala

Print ad for Oakley technical outerwear featuring Eero Ettala.

Client:
Oakley
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Winter Run Print Ad

There is running, and then there is running brought to life in a way only The North Face could deliver. The extreme conditions of Iceland made it the ideal proving ground for the all-new Flight Series Winter Run Collection. Here Rory Bosio battles Arctic blasts on icy shores proving that with the right gear you can stay out all winter long.

Client:
The North Face
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The Good of Sport – Episode 4: Randy Perkins

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 4 tells the story of non-profit founder Randy Perkins.

Client:
Sports Authority
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Peace in the Chaos - Eero Ettala

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Blake Axelson

Client:
Aspen/Snowmass
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