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Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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Beyond Reason - Lolo Jones

With the 2012 Olympic games on their way, capturing stories like that of Lolo Jones served as messaging platforms to build anticipation around what it takes for an athlete to turn dreams that were once beyond possible into accomplishments that are now Beyond Reason.

Client:
Oakley
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The Good of Sport – Episode 4: Randy Perkins

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 4 tells the story of non-profit founder Randy Perkins.

Client:
Sports Authority
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Dinner Downtown

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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Havoc Hiking Boot

The North Face athlete takes us on a tour of the Havoc hiking boot by way of Castle Valley, Utah.

Client:
The North Face
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The North Face Brand OOH : Tent

Out Of Home will be the first of many extensions for The North Face's F13 Brand TV spot. The iconic dome tent illuminated high atop mountain ranges in Bralorne serves as a beacon of exploration.

Client:
The North Face
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The Beast

North. South. West. Beast.

Client:
Killington
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After a long day of travel yesterday, we find ourselves here this morning. Monte-Carlo. #factorylabs @melanylynn @jeffberin

Location:
Port de Monaco
Photo By:
Andrew Price

Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Real Results Project

Print execution supporting the Real Results Project.

Client:
Callaway
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
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Jimmy Chin

Video highlighting brand ambassador Jimmy Chin.

Client:
Revo
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OOH Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
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The North Face Website

The creation of this massive website was 100% a reflection of The North Face – designed, tested and perfected to be the best. Built on Factory Code Labs' open-source Protosite CMS.

Client:
The North Face
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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One massive castle a just a new yachts and boats here in Monte Carlo. #toorichformyblood #factorylabs #montecarlo #frenchriviera #monaco

Location:
Monaco Monte Carlo
Photo By:
melanylynn

Winter Run Print Ad

There is running, and then there is running brought to life in a way only The North Face could deliver. The extreme conditions of Iceland made it the ideal proving ground for the all-new Flight Series Winter Run Collection. Here Rory Bosio battles Arctic blasts on icy shores proving that with the right gear you can stay out all winter long.

Client:
The North Face
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Hard at ski ... #factorylabs #aloowithaview

Photo By:
A Loo With A View

Custom Configurator web feature

Website feature for users to customize Oakley goggles and sunglasses.

Client:
Oakley
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Free Thinker Jacket

A study on best in breed: The North Face Free Thinker jacket, examined from every angle.

Client:
The North Face
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