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Peace in the Chaos - Tanner Hall

Print ad for Oakley technical outerwear featuring Tanner Hall.

Client:
Oakley
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Perform Beautifully 2012

How do you highlight a new wave of style that Oakley is bringing to traditional sports like golf without detracting from athletic accomplishment? Simple: Apparel beautifully designed, photographed beautifully on a world-class athlete Performing Beautifully.

Client:
Oakley
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Look Deeper 2012

Sebastian Copeland. Documentarian. Climate Caretaker. Adventurer. Revo Ambassador.

Client:
Revo
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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Beyond Reason

The Beyond Reason campaign propelled Oakley into a new stratosphere of athletic brands. Leveraging Oakley athletes like skateboarder Bob Burnquist and backcountry skier Seth Morrison, Oakley stuck to its roots and still kept its youthful audiences’ mouths watering.

Client:
Oakley
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Revo 2012 Press Kit

Revo is eco-conscious in the products they create and the collateral they produce to promote them.

Client:
Revo
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Before Snowmass Joy Had Boundaries

Local skier Chris Davenport lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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Sunrise over the French Riviera from the Monte Carlo Country Club. #shootday #nofilter #factorylabs #frenchriviera #sunrise #monaco #montecarlocountryclub

Location:
Monte Carlo Country Club
Photo By:
melanylynn

Sports Authority: Unplug

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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Before Snowmass imagination didn't run this wild

Locals Penn and Kirsten Newhard carve out time with their kids on perfect corduroy. Snowmass ranked the #1 Family Resort in 2012

Client:
Aspen/Snowmass
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Custom Configurator web feature

Website feature for users to customize Oakley goggles and sunglasses.

Client:
Oakley
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Peace in the Chaos - Eero Ettala

Print ad for Oakley technical outerwear featuring Eero Ettala.

Client:
Oakley
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Before Aspen - 2011/2012 Campaign

15-year-old Torin Yater-Wallace grew up skiing Aspen/Snowmass before taking a silver medal in the Winter X Games hosted by his hometown.

Client:
Aspen/Snowmass
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Before Aspen - 2011/2012 Campaign

X marks the spot: Aspen/Snowmass has hosted the Winter X Games for an unprecedented 11 years running.

Client:
Aspen/Snowmass
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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