Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
View Work

Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
View Work

Jimmy Chin

Video highlighting brand ambassador Jimmy Chin.

Client:
Revo
View Video

We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
View Work

Flight Series Proving Ground

Video demonstrating athlete and expedition testing of performance apparel.

Client:
The North Face
View Video

Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
View Work

Cali, just thinking about stuff.

Photo By:
Sarah Betts

Lap1 sunshine and blower.

Location:
Highland Bowl
Photo By:
Scott Mellin

Peace in the Chaos - Eero Ettala

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
View Video

Harvesting webisode

El Tesoro Tequila is produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business.

Client:
Beam Inc
View Video

Real Results Project

Print execution supporting the Real Results Project.

Client:
Callaway
View Work

The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
View Work

United in orange at Factory today! Go Broncos!

Photo By:
Sarah Betts

Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:
Oakley
View Video

Summit Series Print Ad

Innovation fuels progress—often beyond what is presumed to be possible. For the Fall ‘13 campaign we highlighted the addition of all-new ZLoft™ proprietary insulation to The North Face Summit Series line. Confident messaging and powerful imagery in our endemic print and digital work reinforced the concept of technological and personal breakthroughs.

Client:
The North Face
View Work

Alexandra Cousteau

Video highlighting brand ambassador Alexandra Cousteau.

Client:
Revo
View Video

Before Snowmass Joy Had Boundaries

Local snowboarder Eric Angus lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
View Work

Winter Run Print Ad

There is no such thing as bad weather when you have the right gear. This image of Ultra-runner Hal Koerner running along Iceland’s shores, laden with glacial fragments, helped us drive that point home as part of our ongoing efforts to launch The North Face’s new Winter Run Collection

Client:
The North Face
View Work

The Good of Sport – Episode 3: William & Symone Starks

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 3 tells the story of basketball prodigy Symone Starks.

Client:
Sports Authority
View Video

Working the Desk Tops

Location:
Factory Design Labs
Photo By:
Len Beasley

This.

Location:
Factory Design Labs
Photo By:
Jason Collins

In-store Kiosk

Global in-store kiosk web application to customize sunglasses and goggles.

Client:
Oakley
View Video